Now that we know the background of the logo. The mythological creature depicted in Starbucks’ logo has wavy hair and is an homage to the ocean, the body of water that’s near Seattle. They found the siren by scouring through old marine books, according to Tyler Krivich, Starbucks Representative. It’s inspired by the book Moby Dick since they wanted to relate their visuals to their place of origin. The iconic logo came into existence after creating the business’ name, Starbucks. They wanted a logo associated with the sea and the fish sellers who put on a show tossing the fish and catching it before wrapping it up for the customer. The hidden meaning of Starbucks’ logo is that it represents its connection with Pike Place Market. Their most striking visual is the siren as their mascot logo. ![]() Paying homage to the location, they created their logo and name. They sold all sorts of coffee, teas, and spices worldwide in Seattle’s Pike Place Market. Let’s get into Starbucks’ humble beginnings. Understanding where the logo and business came from is a great way to learn how to do your business and grab attention through your brand identity. ![]() Join us as we dive into Starbucks logo history and learn from their technique. ![]() Have you wondered about Starbucks logo evolution ? It’s a pretty interesting one since it’s a mixture of mythology and looking back at their geographic roots. Are you a coffee lover or tea lover? Either way, you’ve most likely heard of Starbucks, one of the most popular coffeehouses worldwide.
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